Spreading Peanut Butter Love

Southern Peanut Growers are spreading more peanut butter love than ever.

I talked with Leslie Wagner, executive director of the marketing organization for southern peanuts, and she is excited about their new website and social media outreach. “We started Facebook and Twitter last year and we also started PB&J My Way, a consumer recipe promotion,” she said. “We continued that this year with PB My Way, asking people to ‘lose the loaf’ and give us some entrees.” They got a wide variety of entries, including a peanut butter-inspired soup that took first place in an on-line vote.

Listen to my interview with Leslie here and be sure to check out the great new website, like them on Facebook and follow them on Twitter @PNutButterLover.

Listen To MP3Leslie Wagner Interview (MP3)

13th Annual Southern Peanut Growers Conference Photo Album


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: