Changing The Culture Of Peanut Marketing

Today’s conference agenda includes several different sessions with multiple presenters per session. I’m interviewing several of them and will get started with our first session.

Talking to attendees about marketing from the point of view of the manufacturer was Ben Smith, Lance, Inc. He spoke about “changing our culture on how we have marketed that product in past years.” That means being more sensitive and aware of the new procedures that manufacturers are using to meet market demands. He says this means doing it differently than the way it has always been done. This is especially important as it relates to allergens and keeping them separated from peanuts.

Listen to my interview with Ben here:

Listen To MP3Ben Smith Interview (MP3)

12th Annual Southern Peanut Growers Conference Photo Album

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: